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Thresher & Stormhoek Try Crazy Coupon Offer Again

Thresher & Stormhoek Try Crazy Coupon Offer Again

By Piers Fawkes on March 22, 2007

Wine maker Stormhoek and Brit wine store Thresher are trying to repeat the success of a campaign they ran at the end of last year which grew the sales of the retailer by £15 million. Hugh MacLeod and the marketers behind the Stormhoek wine released a 40% discount voucher on the web and it spread like wildfire. Now they’re trying it again with another 40% discount voucher that can be downloaded and emailed to as many friends as you like. You just have to buy the glug this week!

Stormhoek

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Food & Drink
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