March 22, 2007

Thresher & Stormhoek Try Crazy Coupon Offer Again

by Piers Fawkes

thresher voucherWine maker Stormhoek and Brit wine store Thresher are trying to repeat the success of a campaign they ran at the end of last year which grew the sales of the retailer by £15 million. Hugh MacLeod and the marketers behind the Stormhoek wine released a 40% discount voucher on the web and it spread like wildfire. Now they’re trying it again with another 40% discount voucher that can be downloaded and emailed to as many friends as you like. You just have to buy the glug this week!

Stormhoek

Article categories: Advertising & Branding, Food & Drink

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