Uncommon Knowledge

The rather wonderful design blog, Ace Jet 170, brings all us creative thinkers some very decent advice. Referencing James Webb Young’s little book he presents the combinations rule:

“Designing is basically the practice of combining stuff; ideally in ways that haven’t been seen before. So the more stuff you know (about everything), the greater the chance you’ll find a relevant and distinctive, and therefore effective (and original) combination.”

“The combinations thing goes for everything we do: On one level we combine colours with shapes and typefaces and words, and end up with logos. On another level we take an airmail letter and the idea of love songs and think about love letters, and end up with things like this, despite who the client is.”