Ad Industry Still Virtually Dumb

Ok, ok – we all took the mickey out of all those brands that rushed into SecondLife to an audience of no-one but at least we can get the rationale behind what they did there. Those brands built experiences for consumers to interact with. Pretty sensible thinking, no?

So, What does the ad industry do next? Takes a step backwards and introduces spam to SL in the form of video billboards. Adverlab shows us some demo shots of brands like Dove appearing in the virtual world (Yeah, because SL is full of fat birds).

And just another point the developers AMPP might want to consider. Up until now, for residents to watch video they have to click the Play button that appears at the bottom of the screen whenever video content is in the immediate vicinity.

Advertising Lab:\