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April 16, 2007

Lynx, or Axe as it’s known in most of the world has released its latest TV offerings. And they don’t disappoint.

Considering that the target audience is young males who like nothing more than hot girls and comedy catch phrases, the ads are spot on. Each features an everyday situation and then shows the effect of the latest Lynx fragrance on good looking young women.

http://www.youtube.com/watch?v=kFA594MpJrs&mode=related&search=

By Henry Lambert

in Advertising & Branding, Henry Lambert's Articles

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