Your go-to source for new
ideas and inspiration

Today's Ideas

Bom Chicka Wah Wah

Bom Chicka Wah Wah

By Henry Lambert on April 16, 2007

Lynx, or Axe as it’s known in most of the world has released its latest TV offerings. And they don’t disappoint.

Considering that the target audience is young males who like nothing more than hot girls and comedy catch phrases, the ads are spot on. Each features an everyday situation and then shows the effect of the latest Lynx fragrance on good looking young women.

http://www.youtube.com/watch?v=kFA594MpJrs&mode=related&search=

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

Comments

TOPICS:	Advertising, Branding & Marketing
TAGS:

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.