According to a new report in Ad Age, Bud.TV’s viewership is plummeting. After launching in February, the $30 million online TV network is now ranked below porn and above rubber sheets:
Quantcast, a separate ratings service, said the site was the 49,303rd
busiest on the web, just ahead of pornography site www.jstfu.com, and
just behind www.rubber-cal.com, which bills itself as a "comprehensive
source for sheet rubber." That’s down steeply from February’s 29,840th
showing and an even further cry from the top-100 ranking A-B executives
hope to ultimately secure for the site.
Yes, but precisely where any frat boy would love to end up after a night of pounding Bud.
Traffic Plummets at Struggling Bud.TV | Ad Age
Related PSFK articles:
Bud.TV: This One’s Not For You Yet
Bud.TV vs. Vice.TV
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Probably because, like virtually all marketer-supported media, they forgot the first rule of compelling interactive media: You have to market it consistently unless you have one of those rare functionalities that brings and retains its own audience.
Bud.TV ain’t that. So the brand’s marketers did a whole lot of hoopla about their new, audacious, cutting-edge web-TV channel, got a lot of press…and now they’re on to something completely new.
Bud.TV? Omigod. That is, like, SO six MONTHS ago ! ! !
April 14th, 2007 at 6:50 am
Whoops. “Marketer-supported” in the post above is supposed to be “marketer-GENERATED”.
Sorry. More tea. More tea….
April 14th, 2007 at 6:51 am