Comments on: Bud.TV: A Wet Dream Sandwich http://www.psfk.com/2007/04/budtv_a_wet_dre.html Ideas & Trends Mon, 23 Nov 2009 05:50:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: John V http://www.psfk.com/2007/04/budtv_a_wet_dre.html/comment-page-1#comment-220 John V Tue, 30 Nov 1999 00:00:00 +0000 #comment-220 <p>Probably because, like virtually all marketer-supported media, they forgot the first rule of compelling interactive media: You have to market it consistently unless you have one of those rare functionalities that brings and retains its own audience.</p> <p>Bud.TV ain't that. So the brand's marketers did a whole lot of hoopla about their new, audacious, cutting-edge web-TV channel, got a lot of press...and now they're on to something completely new.</p> <p>Bud.TV? Omigod. That is, like, SO six MONTHS ago ! ! !</p> Probably because, like virtually all marketer-supported media, they forgot the first rule of compelling interactive media: You have to market it consistently unless you have one of those rare functionalities that brings and retains its own audience.

Bud.TV ain’t that. So the brand’s marketers did a whole lot of hoopla about their new, audacious, cutting-edge web-TV channel, got a lot of press…and now they’re on to something completely new.

Bud.TV? Omigod. That is, like, SO six MONTHS ago ! ! !

]]> By: John V http://www.psfk.com/2007/04/budtv_a_wet_dre.html/comment-page-1#comment-221 John V Tue, 30 Nov 1999 00:00:00 +0000 #comment-221 <p>Whoops. "Marketer-supported" in the post above is supposed to be "marketer-GENERATED".</p> <p>Sorry. More tea. More tea....</p> Whoops. “Marketer-supported” in the post above is supposed to be “marketer-GENERATED”.

Sorry. More tea. More tea….

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