Crowd Clout
The latest issue of Trendwatching is out and this time it’s all about something that they’ve coined Clowd Clout – the ability of people to come together and change things. Trendwatching define it as: “Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.”
You should read it.
Recent Articles By Henry Lambert 
Advertising Planner, Editor of IF! and occasional trend spotter.
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