ELLE’s May 2007 issue is “Green”

ELLE’s second annual "Green Issue" is out now, and it strongly makes the case that green is the new black. The entire issue covers subjects related to the environment. Its guest editors are Laurie David (global warming activist, producer of "An Inconvenient Truth", and "Stop Global Warming Virtual March" founder) and Danny Seo (author of the "Simply Green" book series and eco-stylist to Hollywood). Also, ELLE’s May 2007 issue is printed entirely on recycled paper (Aveeno is underwriting the cost of this).

In addition to environmentally themed articles featuring Julia Roberts, Sheryl Crow and Orlando Bloom, there’s an exclusive look at Stella McCartney’s new fashion line (entirely organic). ELLE’s 2007 Green Awards recipients are also highlighted. Winners include the already famous and the soon-to-be of the growing eco movement. A few of them are:

- Daniel Gold and Judith Helfand, directors of "Everything’s Cool", described as a "toxic comedy about global warming coming to America"
- the SOS/Live Earth Concerts, which will present environmental-awareness rock-outs on all seven continents this year
- Paul Rice, CEO of TransFair USA, who convinced Starbucks to start importing fair-trade coffee
- Laura Ziskin, who got the 2007 Academy Awards to go green
and
- the CF (compact fluorescent) bulb: "Order 10 and save the world!"

If ELLE’s current issue is any indication, and we believe it is, we’ll be seeing a lot more green for the rest of 2007 and beyond. The eco movement continues to go strongly mainstream.