Get Local

Steve Outing at Editor & Publisher has an essential piece on the trend of "hyper-local" news. He highlights a project we’ve mentioned before called Outside.in - a recent project by early internet innovator Stephen Johnson:

In a nutshell, Outside.in seeks to bring together
and finely categorize news and information from all sorts of sources
online, down to the neighborhood level. It’s seeking to become the
place you’ll go to zero in on your neighborhood and find everything
that’s being written or produced about it — as well as recruit
original content about your neighborhood in a social networking
experiment.

Outing concludes:

Simply put, Outside.in represents
an approach to hyper-local news that newspaper companies should be
considering. It perhaps points to the future of local news, which is
not restricted to those hired or associated with news companies, but
includes everyone in a community who is publishing neighborhood- or
community-relevant news and information.

With Sam Zell examining how to make his Tribune acquisition viable, he should undoubtedly pay attention to what plays out in this space…

Outside.in

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