Eco-Branding Vs Greenwashing Panel At The PSFK Conference NYC

Eco-Branding Vs Greenwashing Panel At The PSFK Conference NYC

PSFK Conference NYC Panel: Eco-Shift or Greenwash? Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing?...

Guy Brighton
  • 9 april 2007

Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing? Tamara Giltsoff chairs a panel discussion with Hemal Vasavada-Gill, Jill Fehrenbacher and Marc Alt.

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About the speakers:

Tamara is/was a senior consultant at live|work, a British service innovation and design firm. Their motto: “We are what we do, not what we own.” She is based in New York. Her focus is connecting service innovation with green growth – generating new [service] models of consumption and forms of value that deliver ‘triple bottom line’ results. She is currently working full time with OZOlab, part of the OZOcar group (an eco car service in New York), developing their next eco venture.

She has 10 years experience working in design, strategic and management positions with various London consulting firms and businesses in fashion trends, publishing, digital, brand strategy and innovation. A trained designer originally, she also holds a Masters in Design, Strategy and Innovation and an MSc in Responsibility and Business Practice. Tamara writes a bi-monthly post for on service innovation and green business and speaks regularly on the subject.


Jill is the founder of Inhabitat, as well as a freelance designer, green design consultant, and architecture grad student at Columbia’s Graduate School of Architecture and Urban Planning. She created Inhabitat in the spring of 2005 as a way to catalog her endless search for new ways to improve the world through forward-thinking, high-tech, and environmentally conscious design. Educated at Brown University, where she received a B.A. in Art Semiotics, and Central St. Martins, where she received an M.A. in Design Studies, she currently resides in New York City, which so far has been good for her obsession with roof-top gardens and vegan junk food restaurants.

Marc is President & Creative Director of Marc Alt + Partners (MAP). MAP creates competitive advantage for corporations through environmental strategy. Marc writes and lectures frequently about sustainable design, brand strategy and innovation. As a board member of the AIGA (American Institute of Graphic Arts) NY Chapter, Marc
developed the concept for and chaired the first conference dedicated to the intersection of design, sustainability and business in New York City. The event featured presentations and dialogue between senior executives from Wal-Mart, Johnson & Johnson, Osram Sylvania, IDEO, Russell Design, Cook+Fox Architects, Material ConneXion, Flag,, UN Global Compact and many other leaders of industry. Marc currently serves as chairman of the AIGA Center for Sustainable Design.

Hemal Vasavada Gill is founder and editor-in-chief of Hemal has worked as a strategist with fortune 500 companies including RadioShack, SAP, PepsiCo and GXS. She holds an MS in Communications Policy from the London School of Economics and both an MS and BS in Advertising from the University of Illinois.

We will be holding PSFK Conferences throughout the year – more information can be found here.

Video kindly sponsored by Renegade.


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