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G-Star Raw coming to Union Square

G-Star Raw coming to Union Square

By Dave Pinter on April 14, 2007

Just before the last New York fashion week, an empty store front on the north end of Union Square, between 18th and 19th on Broadway featured some G-Star Raw graphics. They were pretty vague and made no mention of a shop opening there. I even asked a guy cleaning the windows at one point for some information and he turned out to be the landlord. He owns this building as well as the one in Soho where the current G-Star shop is. He originally offered G-Star the window space for fashion week. Well last night, some new window clings went up and feature two words that offer more specifics…opening soon.

Note on closer inspection of the cling you’ll see Raw Defender, and Marc Newson. We hope they’ll be some representation of each in the new space even if the Defender is a stretch.

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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