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Hello, My Name Is Uncle Ben.

Hello, My Name Is Uncle Ben.

By Matthias Weber on April 3, 2007

Branding finesse at its best? Or worst? We all know Uncle Ben, right? Uncle Ben, the servant from the boss of the rice plantation? Masterfoods has decided to do some brand history spinning. Uncle Ben is servant no more – He’s the CEO of the whole thing. Right? Right.

Link: UncleBens.com

Wonder what Dave Chapelle would make out of this…

Recent Articles By Matthias Weber

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TOPICS:	Advertising, Branding & Marketing, Retail
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