Junk Mail Eco Attack. Or Just More Greenwashing?

An organization called 41 Pounds promises to raise awareness of the environmental damage by “unwanted and wasteful solicitations”. According to the site, each year 4 million tons of junk mail are produced per year in the US, 100 million trees destroyed and “$320 million of local taxes are used to dispose of this unsolicited mail”. The site offers to “contact 20-30 direct mailers on your behalf to stop the majority of bulk mail that comes to your home every day.”

For $41.

Although we believe in their cause, there’s something odd about the site – is there another reason behind the site? It seems a little too slick and there’s no transparency. There’s no information on the people behind the site. You don’t know where the donated money goes to. It’s a play to make cash rather than really help. We’re not against people making money out of green issues, it’s just that it feels like a big greenwashing stunt.

What do you think?

41 Pounds

[via Josh Spear]