Lacoste launches Virtual Modeling Contest

Sounds pretty ridiculous and somewhat pointless but it’s definitely a novel approach to  marketing in Second Life. According to WWD, Lacoste is holding a modeling contest for the 100 most
remarkable avatars. Six of the winners will participate
in a virtual photo shoot, and the results will be posted in an online
gallery. They also will split prize money of $1 million Lindens.  The competition started yesterday so hurry if you want to enter!