April 24, 2007
Levis Tries To Get On The Ethical Bandwagon
We’ve been pretty disappointed with the in-store social and eco messaging going on at Levis. The fashion company seems to very much jumping on the ethical band wagon. The last effort we saw in their store on Broadway was some small map with string on it. The display was so appalling in the way it paid lip service that we even decided it was not worth publishing a rant about. Now, Levis has followed up with new messaging that seems more marketing campaign than social concern. The photo shows the mannequins in the NYC Broadway window tell us all to volunteer our time for social good - but why? This all might sound quite worthy but it comes across as patronizing and cheap. Enough said. Too little, too late.
Levis Tries To Get On The Ethical Bandwagon
We’ve been pretty disappointed with the in-store social and eco messaging going on at Levis. The fashion company seems to very much jumping on the ethical band wagon. The last effort we saw in their store on Broadway was some small map with string on it. The display was so appalling in the way it paid lip service that we even decided it was not worth publishing a rant about. Now, Levis has followed up with new messaging that seems more marketing campaign than social concern. The photo shows the mannequins in the NYC Broadway window telling us all to volunteer our time for social good - but why? This all might sound quite worthy but it comes across as patronizing and cheap. Enough said. Too little, too late.
One Response to “Levis Tries To Get On The Ethical Bandwagon”
-
skipjames
Posted from: 216.99.5.100What is your beef with Levi’s? The campaign may not be that interesting, but if you do some research you’ll learn that Levi’s philanthropic history is as old as the company itself. Levis Strauss donated money to orphanges in the late 1800s, they are the biggest corporate entity contributing to AIDS prevention in South Africa, and their foundation is among the most generous in corporate America. Also are dedicated to a diverse corporate HQ in SF. They’ve moved their manufacturing offshore which is questionable, so ding them for that if you want to pick a fight.
Your cynicism is misguided.
-sj
Leave a Comment