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No Teens At Our Mall, Please

No Teens At Our Mall, Please

By Piers Fawkes on April 12, 2007

Anastasia has an interesting post reacting to a Wall Street Journal online article about the fact that malls in the US are enforcing curfews on teenagers on Fridays and Saturday evenings, forcing them to only hang out during these popular times if they’re with a parent. Anastasia says if you want to sell to them, then create safe spaces they can hang out in too:

I’ve written a lot about how for many teens, social networking sites have become the virtual mall, but teens still do need safe spaces to hang out in. Since so many mall stores actually target teen shoppers, I don’t see why ideas like The Lab (in O.C.) haven’t spread — create a mall for teens. Retailers can market to them, but they can also hang out there without “upsetting” the other shoppers.

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Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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