NY Auto Show Media Day 1

NY Auto Show Media Day 1
Arts & Culture

Today is media day one for the 2007 NY Auto Show. PSFK stopped in early to catch the lead off press launch from GM. There seemed to be a lot...

Dave Pinter, PSFK
  • 4 april 2007

Today is media day one for the 2007 NY Auto Show. PSFK stopped in early to catch the lead off press launch from GM. There seemed to be a lot more media swarming the floor of Javits this year making it competitive to get the prime viewing and photo spots. GM touted unveiling 7 new vehicles at the NY show. This morning we got to see the newest three. They are in fact referred to as the ‘triplets’.

Three Chevrolet mini-car global concepts designed to appeal to young car buyers in urban markets prove that art needn’t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the highly creative Chevy Beat, Groove, and Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

Ok. that’s the official press release speak….actually the concepts were introduced as being inspired by Grunge(Groove), Clubbing(Beat), and Tuner car culture(Trax). The concepts were all designed in GM’s studio in Inchon, South Korea. They are called Global concepts due to all being based on GM mini car platform. The working prototype of the Beat was built in India while the Groove and Trax are from Michigan.

In person the cars don’t feel tiny, they are sort of tall, something like the Smart. They do seem fresh from a styling perspective but not really radical. Unfortunately the only thing really green about them is the Beat’s exterior color. GM did bring the Volt concept to the show and we’ll probably have a few photos of that up soon. I guess showing these in NYC makes sense from an urban adjacency perspective. Come on GM, get these out of Javits for a while and run them around Manhattan.

If you feel compelled to let GM know what you think of these three concepts, they’ve already planned for that. Head to vote4chevrolet and you can pick your favorite of the three for them to consider the potential of building sometime before, well we’ll just leave it with sometime.

Here’s our flickr gallery from the launch and the media pack
. More tomorrow.

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