menu

NY Auto Show Media Day 1

NY Auto Show Media Day 1
Culture

Today is media day one for the 2007 NY Auto Show. PSFK stopped in early to catch the lead off press launch from GM. There seemed to be a lot...

Dave Pinter, PSFK
  • 4 april 2007

Today is media day one for the 2007 NY Auto Show. PSFK stopped in early to catch the lead off press launch from GM. There seemed to be a lot more media swarming the floor of Javits this year making it competitive to get the prime viewing and photo spots. GM touted unveiling 7 new vehicles at the NY show. This morning we got to see the newest three. They are in fact referred to as the ‘triplets’.

Three Chevrolet mini-car global concepts designed to appeal to young car buyers in urban markets prove that art needn’t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the highly creative Chevy Beat, Groove, and Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

Ok. that’s the official press release speak….actually the concepts were introduced as being inspired by Grunge(Groove), Clubbing(Beat), and Tuner car culture(Trax). The concepts were all designed in GM’s studio in Inchon, South Korea. They are called Global concepts due to all being based on GM mini car platform. The working prototype of the Beat was built in India while the Groove and Trax are from Michigan.

In person the cars don’t feel tiny, they are sort of tall, something like the Smart. They do seem fresh from a styling perspective but not really radical. Unfortunately the only thing really green about them is the Beat’s exterior color. GM did bring the Volt concept to the show and we’ll probably have a few photos of that up soon. I guess showing these in NYC makes sense from an urban adjacency perspective. Come on GM, get these out of Javits for a while and run them around Manhattan.

If you feel compelled to let GM know what you think of these three concepts, they’ve already planned for that. Head to vote4chevrolet and you can pick your favorite of the three for them to consider the potential of building sometime before, well we’ll just leave it with sometime.

Here’s our flickr gallery from the launch and the media pack
. More tomorrow.

Culture
Trending

This LA Hotel Is Designed Specifically For Cocktail Drinkers

Design
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Innovation Debrief: Boston

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

PURPLELIST EXPERTS

Salman Khan

Social Good, Online Education, Accessibility

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.