PSFK Conference Videos Recap: New Marketing Afternoon

Media Title As Creative Agency Panel At The PSFK Conference
Does the modern media title threaten the creative agency by offering
innovative solutions that the agency can’t conceive? Chair: George
Parker. Panel: John Lee, Peter Rojas, Sascha Lewis, Scott Witt.

Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC
Presentation: Brand New World – Mike Byrne (Anomaly)Advertising is
landfill, we need to create ways to plant seeds and grow life instead.

Urban Spam Vs Smart Idea Panel  At The PSFK Conference NYC
Panel: Urban Spam or Smart Idea?Where do we draw the line between
marketing nuisance and entertaining messaging? Panel: Rob Schaltenbrand
(Chair), Darren Paul, Trip Hunter, Floyd Hayes, Kacy Coll.

Doug Jaeger (thehappycorp global) On LVHRD & The Brand As Host At The PSFK Conference NYC
Presentation: Brand As Host – Doug Jaeger of thehappycorp global
Producing entertainment where the brand is the star.

George Murphy (Fitch) On Brand Experience At The PSFK Conference NYC
Presentation: Brand As Experience – George Murphy (Fitch)Creating
environments to develop valuable interaction between consumers and
brands.

Rony Zibara (F212) On Brand Innovation At The PSFK Conference NYC
Rony Zibara of Fahrenheit 212 talks about the evolution of brands in an ideas market.

Kevin Slavin (Area/Code) On Big Gaming At The PSFK Conference NYC
Presentation: Brand As Activity – Kevin Slavin (Area/Code)Motivating
consumers to engage your brand with a little perspiration and a jolt of
adrenalin. Kevin Slavin talks Big Gaming.