PSFK Conference Panel: Got Trends, What Now? – Florian Peter
A world of information and ideas is at our fingertips, but what do we do with it all? How do we gather useful data to produce rigorous, actionable insights? Panelists Grant McCracken, Simon Sinek, Steve Hardwick join the chair Florian Peter
About the speakers:
Florian founded CScout in September 1997. He has gained experience in the international marketing and new media industry since its early beginnings. International business and marketing studies in the U.K., Germany and the U.S. as well as numerous consulting projects with advertising agencies and multinational corporations have prepared him as an international trend consultant.
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of
Culture and Consumption, Culture and Consumption II: Markets, Meaning and Brand Management, The Long Interview and, just published, Flock and Flow. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at MIT. He has consulted widely in the corporate world, including The Coca-Cola Company, Diageo, IBM, IKEA, Chrysler, Kraft, and Kimberly Clark.
Simon Sinek teaches forward thinking companies and individuals how to turn employees and customers into followers. He has gained national attention for developing a simple model based on the biology of human decision-making that guides marketers to inspire people to buy their products again and again and again. Simon speaks to groups of businesses leaders across the country about his model – The Golden Circle – and has been invited to consult with an incredibly diverse group of small and large organizations; The US Air Force, Microsoft, GE Silicones, AOL, New York City Ballet, US Department of Health and Human Services, and 1-800-GOT-JUNK? (one of America’s fastest growing franchises) are among the more recognizable.
A trained ethnographer, Simon writes and comments regularly on marketing and communications trends in local and national press including, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, BrandWeek, NPR, Inc. Magazine, Forbes Magazine and has made guest appearances on MSNBC’s highest rated show, Your Business. Simon recently had the honor of presenting his model at the Pentagon to General Moseley and Secretary Wynn, the highest levels of Air Force leadership, as well as to sitting members of congress and the Sudanese Embassy. Simon currently teaches a graduate level strategic communications class at Columbia University.
Steve has had the good fortune of working on big brands going through periods of great change throughout most of his 20-year career. As a result, he’s become a bit of a specialist at creating unique organizations and approaches to the business that assists clients in dynamic periods. From launching Verizon Wireless after the GTE, Voicestream and Bell Atlantic Mobile merger to running the Bank of America business when it was consolidated from 50 separate agencies to 16 Interpublic shops to running the Miller Brewing Company business as it went global, Steve has learned to use both sides of his brain for his clients. In his free time, Steve is an award-winning filmmaker, taking top honors at Tribeca and Woodstock last year for his short film, The Shovel, starring veteran actor, David Strathairn. Steve is married to Bentley Hardwick and has two amazing sons, Carter, 3, a future coach of the Green Bay Packers, and Hudson, 5, a future Senator from New York. He now works at Strawberry Frog.