PSFK Conference Interview: Handmade – Art Into Advertising (Laurie Rosenwald)
Artist/graphic designer and illustrator Laurie Rosenwald presents her approach to turning personal art to commercial work. It is followed by an intervew given by Wendy Dembo together with tattoo artist Scott Campbell.
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Laurie Rosenwald is the World’s Most Commercial Artist and principal of rosenworld. rosenworld’s motto is No Job Too Big, No job too small, No job too medium. The studio’s areas of expertise include drawing, graphic design and typography. They make books, magazines, packaging, logos, and posters. And animation. And portraits. Actually there is no studio, Miss Rosenwald usually works alone, and rosenworld doesn’t exist. In spite of this, rosenworld.com was launched in 1995.
Rosenwald does graphic design for IKEA, animation for Sundance Channel and lots of drawings for The New Yorker magazine. She has some other good clients too, such as Ogilvy, J. Walter Thompson, Sony Music, The New York Times, Fortune, Vintage Books, Coca-Cola, Bravo, Nickelodeon, Krow, BHV Paris, Little Brown, Houghton Mifflin, and Knopf. She has worked in Japan, France, Italy, Holland, Sweden, Austria, Germany and the UK. She can speak Swedish like a native New Yorker.
Wendy Dembo is an New York City based independent strategic marketing and trend consultant who finesses innovative collaborations between visual artists and corporations such as Nike, Tylenol and Pepsi.
She also provides unique creative consumer insights to advertising agencies. Additionally, she curates art shows and contributes to coolhunting.com about street art, artist-designed consumer products and other cultural happenings.
Scott Campbell is an artist whose talents are rooted in tattooing, but in recent years he has broadened his horizons and forged a blazing reputation in the advertising, illustration, fashion, and fine-art worlds. His client list includes Maserati, Camel, Nike, Volkswagen, Marc Jacobs and many more. A New Orleans native, Scott grew up immersed in the rich history and ornamentation that defines the city, and which still serves as much of his inspiration.
In 2001 he fell in love with New York, and finally set anchor again. Campbell opened Saved Tattoo in 2004, which has already become an institution in the tattoo community and has served as a lightning-rod for his various creative ventures.
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Video kindly sponsored by Renegade.