April 2, 2007

Product Design Trends By Allan Chochinov At The PSFK Conference NYC

by Guy Brighton in Ethical Consumerism, Pro-Service Anti-Product, Our Terms Not Yours, PSFK TV, Electronics & Gadgets, Design, Global Community, Creative Class, Web & Technology, PSFK Conference

PSFK Conference Presentation: The Perfect Storm - Allan Chochinov

Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

Click To Play

About the speaker:

Allan Chochinov is a partner at Core77, a New York-based design network which supports the global design community through both online and offline initiatives. He serves as the editor-in-chief of Core77.com, one of the most widely read design websites in the world, and as strategist for Coroflot.com (design jobs and portfolios) and DesignDirectory.com (design firm database). Allan is introduced by PSFK’s Piers Fawkes.

We will be holding PSFK Conferences throughout the year. Register your interest for attending in London, Los Angeles and Shanghai.

Video kindly sponsored by Renegade.

3 Responses to “Product Design Trends By Allan Chochinov At The PSFK Conference NYC”

csven
Posted from: 69.37.44.32
April 4th, 2007 at 1:13 pm

Interesting to me that Allan uses some of the same toaster images - probably from the same website - which I used in a corporate presentation back in 2000. And I showed the same progression - from beautiful to ugly. Only I also related this to manufacturing, marketing to niche social groups, and internet-enabled customization as well as product design. And I had a definitive conclusion about what I was showing: the assertion that we were about to witness a coming reversal and that rapid manufacturing technologies would herald a “return to craft” and open a whole avenue for branding.

I’m honestly not sure what Allan is saying in this presentation besides the fact he finds these things remarkable. That doesn’t help me very much.
Owning The Idea: The Designer Fire Extinguisher on PSFK
Posted from: 72.47.211.46
December 10th, 2007 at 3:11 pm

[…] in the New York Times magazine reminds us of a key trend Allan Chochinov told us about in his presentation at PSFK Conference New York 07. Allan argued that we were beginning to consume the idea of a […]
The Dumbest Smartest Design Problem « vivian@merdock Weblog
Posted from: 72.233.44.26
April 5th, 2008 at 5:12 pm

[…] http://www.psfk.com/2007/04/psfk_tv_product.html […]