This talk given at the PSFK Conference New York 2007 looked at what was driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining. (The sound picks up after Piers Fawkes’ intro)!
David Rosenberg is the Director of Emerging Media at JWT in New York. Currently at JWT for almost two years, David’s group focuses on gaming, mobile and social media programs that utilize new media technologies to deliver strategic branding solutions for clients. In addition, David constructed the marketing wire frame for The Nursery (thenursery.tv), a creative incubation and experimentation lab that produces original animation content in order aggregate audiences on and offline.
In January 2006, David began establishing business relationships with new media companies including Google and YouTube and was able to open one of the earliest content distribution for-sale stores in a partnership with Google Video. David serves on the nominating committee for the National Television and Arts and Sciences – Emmy Awards that are given to the Technology and Engineering category and specifically in the Video Gaming area, and he served as a presenter at the 2006 Emmy Awards Ceremony at CES. David sits on the WPP North American Gaming Advisory Panel, participates in JWT corporate new business projects and leads periodic corporate initiatives including a viral program launched in partnership with The Huffington Post.
Prior to JWT, David lived and worked in San Francisco for eight years and finished up managing the Electronic Arts™ flagship brand EA Sports for Odiorne Wilde Narraway + Partners.
Video kindly sponsored by Renegade.
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