PSFK’s Tim J just came back from South Korea on a trend hunt for a client we have and his report on what’s happening there really wowed us. If you want to go somewhere for retail and/or technology inspiration, get yourself to Seoul.
Anyway, one of the things he gave us was a capsule letter from the millimeter/milligram stationary store that is causing some buzz. The concept is simple – you write a mini-letter, you stick it in a capsule and sneak it to a friend, work-wife, someone else’s girlfriend.
We’re seeing a lot of secretive stuff going on around the world at the moment. A reaction to our instant info access society?
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These Capsule Letters have been available for a while stateside courtesy of poketo as well! http://www.notcot.com/archives/2006/12/capsule_letters.php
April 11th, 2007 at 1:48 am