Secret Messages

PSFK’s Tim J just came back from South Korea on a trend hunt for a client we have and his report on what’s happening there really wowed us. If you want to go somewhere for retail and/or technology inspiration, get yourself to Seoul.

Anyway, one of the things he gave us was a capsule letter from the millimeter/milligram stationary store that is causing some buzz. The concept is simple – you write a mini-letter, you stick it in a capsule and sneak it to a friend, work-wife, someone else’s girlfriend.

We’re seeing a lot of secretive stuff going on around the world at the moment. A reaction to our instant info access society?

Related: Josh Spear loves Millimeter Milligram