Greg Verdino shows a video of Eyebeam’s shopdropping school at work teaching the kids how to culture jam by popping down the store and adding a little art to the labels of the products there. The video doesn’t make ShopDropping as ‘take it to the man’ as it did when we first noticed this a couple of years ago (and the art is simply dire) but it does reflect a continuing interest to challenge the consumer experience and what the rest of us think of it.

Greg Verdino’s Marketing Blog: Drop ’til you shop