According to a recent article in MediaGuardian, British teenagers are more than twice as willing to receive advertisements on
their mobile phones if they are targeted to their interests:
A survey by Q Research of 1,500 teenagers in January found that 71%
would accept mobile ads related to their interests, compared to 32% who
would accept non-targeted ads.If advertisers offered discounts
or special offers, 75% of teens said they would accept ads and that
rose to 82% with the incentive of adverts in exchange for top-up credit.Seventy per cent said they would prefer picture ads, 53% video ads and 45% text ads.
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