Does the copy in an invite for a New York party on Wednesday April 25 reflect the attitude towards the deluge of brand sponsored parties? Decide for yourself:
Everyone Gets Laid… Is a party for no other reason than to have a party.
There are no new sneakers to promote, there is no new magazine, no new car, book, beer, bar or clothing line to launch.
It’s JUST a party. They used to do this in New York-throw a party JUST BECAUSE. It’s time to bring the idea of an event for the sake of having a good time back into fashion. Everything comes full circle. Everyone gets laid.
When we spoke to the organizer she said:
“I wouldn’t call it an Anti-Party. It’s really a party like it should be – with no car to advertise or beer to promote.”
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Except that Reyka vodka is sponsoring? Hilarious.
April 24th, 2007 at 9:08 pm
“everyone gets laid” was also the big party at the end of that old jeremy piven chestnut, PCU.
April 25th, 2007 at 12:03 pm
You gotta have the free booze. Liquor is like lubricant – crucial to any party and not so much a sponsor (wait- was there payment?), but just necessary. I think it’s more that the party is lacking the “Scion presents…” or “Nokia and (insert artist name here)” brings you…
New York is in dire need of a event without a push for some hot new thing.
April 25th, 2007 at 3:13 pm