April 11, 2007

The Rise of Mobile Media

by Colin Nagy in Media & Publishing, Advertising & Branding

According to James Pierce at MocoNews, mobile advertising and marketing is anticipated to be a $3 billion dollar industry by 2008:

The global market for mobile advertising and marketing will be about $3 billion by the end of 2007, according to ABI Research.
There’s no mention of how this is calculated, mind… Anyway, the
research company goes on to predict that the value of global mobile
advertising and marketing will be $19 billion by 2011, of which $9
billion will come from broadcast mobile video advertising.

MocoNews

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