Your go-to source for new
ideas and inspiration
Consumer Want Eco-friendly Action

Consumer Want Eco-friendly Action

By Allison Mooney on April 27, 2007


There are many guidelines we as individuals can follow to live green. And sure, we should all do our part. But when we’re called upon to limit TP consumption to one square at a time, while companies are flushing away resources in massive quantities, we must examine the cost to our quality of life.

No wonder a recent British study found that consumers want big business to pick up some of the slack. Results of ‘What Assures Consumers?’ show that people in the UK and the US are very concerned with the role corporations play in climate change and distrust corporate environmental claims. Further findings:

  • Over half of us would like governments to force environmentally unfriendly products out of shops
  • Two thirds of people questioned want companies to take global warming more seriously.
  • 60% of consumers want companies to provide more information at the point of sale about the effects of their products on climate change.
  • Over 50% think governments should be forcing businesses to phase out products that contribute to global warming.

Most recently, Apple has been under a lot of pressure from groups like GreenMyApple and the Computer TakeBack Campaign to cut back on their use of hazardous substances and enact recycling efforts.

On the retail front, Intelligence Group reports that Find Outlet in Nolita will be changing its name to GreenFinds and only stocking socially conscious, sustainable goods. GreenFinds.com is the store’s online home–a report on green products, services, and events.

Recycling iBooks and selling hemp dresses would benefit everyone in the long run, and green companies will hopefully garner support for their socially conscious measures. We as consumers face some messy alternatives.

via New Consumer

Allison Mooney

Recent Articles By Allison Mooney Follow Allison Mooney via RSS

Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.

Comments

TOPICS: Environmental / Green
TAGS: