UK Anti Drug Ad

Public health and charity advertising often relies on a shock factor to create salience. Anti drug charity Focus 12 has commissioned UK ad agency AMV BBDO to produce this excellent spot. The relaxed music and surroundings of an old people’s home add to the surreal nature of seeing octogenarians mainlining heroin. You can see the […]

Public health and charity advertising often relies on a shock factor to create salience. Anti drug charity Focus 12 has commissioned UK ad agency AMV BBDO to produce this excellent spot. The relaxed music and surroundings of an old people’s home add to the surreal nature of seeing octogenarians mainlining heroin.

You can see the entire ad here.

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