The producers of Big Brother, Endemol, and Electronic Arts, the world’s greatest games designers have partnered to create a brand new concept that combines the best of Second Life with the reality TV show format.
Called Virtual Me the game will allow avatars to compete in online versions of popular Endemol shows such as Deal or No Deal, Fame Academy and Big Brother.
The Guardian says:
‘It will be launched to coincide with one of Endemol’s national Big Brother series.
Endemol chief creative officer Peter Bazalgette said it represented “a wholly different level” of interaction between viewers and programme makers.
He added that participants would be able to compete in their own “incredibly sophisticated” versions of Big Brother with other people from around the world and that there would be crossovers between the online worlds and the television series.
Mr Bazalgette said the move was a reaction to the changing media consumption habits of younger viewers and the possibilities opened up by widespread broadband connections.
“We’re told that people are starting to spend more time online than they are watching TV.
“Both markets are now important and this has huge implications for content creators.
“Our opportunity with Electronic Arts is to develop ideas that fully embrace the way people are consuming entertainment today,” he added.’
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