April 19, 2007

Voyeurs Not Creators

by Colin Nagy

It is being suggested that the hype behind Web 2.0 and participatory/social media isn’t what it’s cracked up to be. According to this Reuters article:

Web 2.0, a catchphrase for the latest
generation of Web sites where users contribute their own text, pictures
and video content, is far less participatory than commonly assumed, a
study showed on Tuesday.   

A tiny 0.16 percent of visits to Google’s top video-sharing site,
YouTube, are by users seeking to upload video for others to watch,
according to a study of online surfing data by Bill Tancer, an analyst
with Web audience measurement firm Hitwise.

Similarly, only two-tenths of one percent of visits to Flickr, a
popular photo-editing site owned by Yahoo Inc., are to upload new
photos, the Hitwise study found.

Reuters

Article categories: Media & Publishing, User Generated Content

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