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Don't Fight the Snow, Build an Apartment Building with an Outdoor Ski Slope

Design
Super Bowl 50: PSFK’s Take on the Magic and Meh
Super Bowl 50: PSFK’s Take on the Magic and Meh

The high and lowlights of the mad scramble to shine on advertising's biggest stadium

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Understanding Human Truths and Perceptions Are at the Core of Branding
Understanding Human Truths and Perceptions Are at the Core of Branding

SVA alum Jui Khopkar on designing a better world

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Convertible Activewear Can Be Worn at Work and the Gym
Convertible Activewear Can Be Worn at Work and the Gym

3D-printed clothing that can transform from the office to the weight room

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How Squarespace Pulled Off a Live, Improvised Super Bowl Ad
How Squarespace Pulled Off a Live, Improvised Super Bowl Ad

A behind-the-scenes look at how that Key and Peele four-hour improv came to be

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A Light Show that Brings Live Music to Your Living Room
A Light Show that Brings Live Music to Your Living Room

Lights sync with TV shows to make viewers feel like they're in the crowd

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This Feathered Jacket Flutters When You Face North
This Feathered Jacket Flutters When You Face North

Garment's emdedded electronics imitate the biological compasses of birds

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Micro Power and Water Plants Suitable for Community Parks
Micro Power and Water Plants Suitable for Community Parks

These sustainable-energy parks almost never need connecting to electric grids

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Ridding Ourselves of the Touch Screen in Favor of Precise Gesture Controls
Ridding Ourselves of the Touch Screen in Favor of Precise Gesture Controls

Project Soli is Google's response to our intimacy with tech

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Carpets That Transform Rooms into Lush Meadows
Carpets That Transform Rooms into Lush Meadows

Inspired by landscapes, wool carpet recreates nature's charm

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The Internet of Food Will Help Us Reconnect with Our Eats
The Internet of Food Will Help Us Reconnect with Our Eats

How analyzing food at the molecular level helps us understand what's going into our bodies

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Modular Chair Takes Inspiration from Ming Dynasty
Modular Chair Takes Inspiration from Ming Dynasty

Designed for small spaces, owners can transform it into a coffee table, stool or chair

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Abstract Kitchen Tools Make Cooking a Freeform Activity
Abstract Kitchen Tools Make Cooking a Freeform Activity

Today's kitchens require open-ended utensils for communal cooking

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