Advertising To Quench Our Thirst
In our ‘Advertising To Solve World’s Needs – FOR FREE‘ series, a vending machine in Japan that offers free drinks if the user watches an ad while he or she waits. Soon we will not need to pay for anything, thanks to the magic of advertising!
The Khaleej Times reports that under the ‘MediCafe’ project, the vending machine will play an advertiser’s video for around the 30 seconds it takes to pour the drink and dispense a paper cup with an advertisement printed on it. ‘We will select the locations of vending machines which would best suit the customers targetted by advertisers,’ said an Apex company official.
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[via the hawk eyed rb]
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink, Retail |
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