Artist Steve Lambert and the non-profit “R&D For The Public Domain” Eyebeam OpenLab, coded a Firefox add-on that replaces ads on a website with contemporary art. While a prototype is up and running, they’re working to build a fully curetted art database.
The project will be supported by a small website providing information on the current artists and curator, along with a schedule of past and upcoming AddArt shows. Each 2 weeks will include 5-8 artists selected by emerging and established curators. Images will have to be cropped to standard banner sizes or can be custom made for the project. Artists can target sites (such as every ad on FoxNews.com) and/or default to any page on the internet with ads. One artist will be shown per page. The curatorial duty will be passed among curators through recommendations, word of mouth, and solicitations to the AddArt site.
Good luck trumping this one, advertisers.
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Won’t the art replacing the advertisements be advertisements in themselves? It’ll be art promoting the artist and the curator… Call it what you will… it’s still advertisement!
May 3rd, 2007 at 4:59 pm
Very true. I do like the idea, but that’s a pretty poor and non generic example they’re showing.
I’m sure Flickr would be interested in this somewhere down the line for a bit of a mash up. Sourcing images from Flickr groups would be interesting…or even your own page.
Depends how targeted they want the images to be I suppose.
May 4th, 2007 at 1:33 am
Cindy – if you’re equating art with advertising then our culture is in a sorry state.
May 6th, 2007 at 3:26 am