Your go-to source for new
ideas and inspiration
Balti Wine

Balti Wine

By Piers Fawkes on May 8, 2007

The Independent looks at the success of the Balti Wine, a wine developed to enjoy with your curries. The wine took four years to develop after research in collaboration with Manchester University’s food science department which helped them find the right grapes to use. Balti comes in three whites and two reds and each have a ‘chilli rating’ to help drinkers choose which one is appropriate for their food. The Independent says:

Restaurant owners were enthusiastic right from the start, he says. “A lot of them have no wine knowledge and they’re scared of the names of European wines, which mean nothing to them. Our idea was so simple – the three-chilli wine goes with vindaloo, the two-chilli wine goes with something milder, and so on.”

Balti Wine will soon be launching a rosé and sparkling wine, and the company is also looking into developing a non-alcoholic wine. “The image of curry eaters as lager louts who pile into Indian restaurants at 11pm is outdated,” insists Sharif. “Curry is as upmarket as any other cuisine now and people eating it appreciate good wine.”

Balti Wine
The Independent Review

Piers Fawkes

Recent Articles By Piers Fawkes Follow Piers Fawkes via RSS

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

Comments

TOPICS: Food & Drink
TAGS: