Charles Frith: Why You Should Be Coming To PSFK Conference London

Sometimes, we blush:

Not so long back PSFK had a conference in New York and the guest list was frankly turkey-free which is not an easy achievement if you take a look at the other events tired old approach to these get togethers on offer. I’d have paid good money just to see the one and only George Parker speak on that occasion. But getting back onto why it’s important, there probably are, two broad currents that confront all planners in this business on a potentially apocalyptic scale, and the first is the ability to adapt, shape, invent and swim with the soon to be ‘revolution’ in marketing. Gill Scott Heron was right when he said the revolution will not be televised, it’s going to be on the net and more likely twittered. The other landslide about to take place is putting the heart of planet friendly marketing, right in the nucleus of the wealth creation business model. It’s probably the single most exciting time to be in advertising ever and there are days when I sense the tipping point looming, all wide eyed and eager anticipation of a frothy mouthed Christian fundementalist tipped off about the second coming. The action is going to be sweet…. If you like a rough ride.

Well, the PSFK gang are holding their London conference on June 1st next month, and it’s more than a pleasure to remind people of a gathering of the hippest and intellectually most coherent thinkers in the business getting together to share ideas and trends around those two crucial broad currents, of new and ethical marketing. John Grant, Russell Davies, Faris Yacob, Hugh MacLeod, Johnnie Vulcan, the fearless George Parker, and a day-long list of others will be there. If you can’t go then I’d urge you to make sure you know someone who is going, and if you can’t arrange that, then there’s a strong possibility I’ll be blogging the day. For you, for me, for us.

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Conference Tickets: http://psfklondon.eventbrite.com