Chasing Cool

Gen Art Pulse have an interesting interview with Noah Kerner, co-founder of Noise Marketing, and Gene Pressman, former co-CEO of Barneys. The two have recently completed a book entitled, Chasing Cool, in which they “interview everyone from Tom Ford to Tiki Barber in their quest to define what it takes to stand out in today’s crowded marketplace.”

This quote in particular stood out:

So what is it about the current generation that makes us so hard to please when it comes to finding what’s “cool”?

The current generation is no different than any generation that has preceded it. There’s just more fear out there today because of all the new media channels. And when there’s fear, people search for a magic pill. But “creating cool” has always been the outcome of an organic process, not a manufactured strategy.

Check out the entire interview here.