Death Rattle for Bud.tv?

Paidcontent reports that the demise of Budweiser’s online television initiative Bud.tv is near:

CEO Busch also said he expected content from Bud.TV to be used on other
A-B branded websites, leaving several analysts listening in on a
conference call to conclude that the reported $30 million to $40
million site would be left for dead, though the company didn’t make
that clear…

The site was behind a comprehensive age verification system to limit liability, but Busch reportedly admitted, "I can’t even figure out how to get into the website.” In addition, this initial barrier prevented search engine referrals from Google, Yahoo, etc, leaving site traffic at a dismal level.

AdAge reports:

…But after the site drew 253,000 and 152,000 unique visitors in February
and March, respectively, A-B lowered its sights to a new goal of
500,000 unique monthly visitors by next February.

But even that number looked too ambitious after the site’s
viewership fell so far in April that it didn’t even register on
Comscore Media Metrix’s survey.

PaidContent.org
AdAge