Eyespot: Mash-up Round-up

Mash-ups are an easy recipe for web marketing success:

1) chop up content
2) users mash it up to create their own UGC entertainment
3) add a platform and distribution methods
4) bake at 350 degrees
5) smell the viral magic

Eyespot
is burning up the category right now with lots of media partnership deals. The site’s drag-and-drop functionality is really simple to use. Here’s
a look at some new stuff they’re cooking up…

• Paramount Pictures is promoting their new films Shooter and Disturbia by letting
  users create their own trailers for the films using clips, music and
  sound effects. The customized trailers can then be embedded on a blog or sent to
  friends via email or cell phone. Shooter has a contest for the best and the winner
  will be awarded an Xbox 360.

• Fans of mash-up DJ Greg Gillis of Girl Talk can mash up his video on
  Eyespot. The winner will be

  featured in Basement Tapes, a documentary about
  copyright in the digital age on the Documentary Channel and in theaters in 2008.
  All of the footage for the film is available for you to remix and create your
  own version at opensourcecinema.

• As part of the movie’s 30^th anniversary, Star Wars fans will be
  able to create mash-ups from all six Star Wars films. Lucasfilms is using
  Eyespot’s technology to make about 250 clips from the series will be available
  as fodder on StarWars.com. (via WSJ)

• Meanwhile, mashers will be able to make money when they create content
  using Eyespot. They’ve partnered with Tremor
  Media which will insert contextually relevant ads into mashups.

(via Clickz)