May 24, 2007
Getting RFID
Although there seems to be a lot of hesitation and concern about RFID, the adoption of the location-based technology seems to be growing fast by young users, RFID Journal reports:
For Peter Ho, Wells Fargo Card Services’ vice president and product manager, a comment from a restaurant employee in South Lake Tahoe, Calif., made all his hard work over the past year or so worthwhile. The young man recognized the credit card Ho used to pay for a meal, saying, “Hey, that’s one of those contactless cards—I’ve been trying to get one,” Ho told attendees of this week’s CardTech 2007 payments industry conference in San Francisco.
Ho, who spearheaded Wells Fargo’s rollout of an RFID-enabled Visa credit card last year, said that experience validated several important points. First, younger people “get it” and are ready to embrace RFID (contactless) payment cards. Second, the logo on the face of the Visa RFID card—which depicts radio waves and has been adopted by the three biggest U.S. credit card associations (American Express, MasterCard and Visa) as a means of signifying RFID-enabled devices—has become an effective icon.
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