Producer Harvey Weinstein purchased the Halston brand last March. Now, he plans to resurrect the label by opening a Manhattan storefront and dressing his actors up in the revamped designs.
The Post reports:
[Weinstein] believes he can grow the fashion business into "the first American
global luxury brand – an American LVMH," he told The Post in his first
at-length interview on the subject since signing the deal."Louis Vuitton and Gucci are amazing, but this has the potential to be the classiest American brand," Weinstein said.
With all the recent celebrity attention surrounding fashion of late, it’s interesting to see someone go straight for a brand with history like Halston’s when attempting such a large venture.
Roy Halston Frowick, the original designer, grew up in a small town in Des Moines, Iowa. His designs picked up momentum, and Halston took off for fame after hitting it big in 70s. Like most iconic chronicles, this one ends darkly. Salon reports on Halston’s downfall after being ousted by his parent company,
What makes
Halston’s rise and demise poignant is that it played itself out on the
cusp of modern celebrity. What began as a classic Hollywood "boy from
the boondocks hits the big time" rags-to-riches story ended like a
scene out of "Wall Street." Halston became a celebrity when celebrity
required a certain degree of accomplishment and distinction. He was
never able to understand how his name could be successfully
disassociated from his work and turned into the brand to which he would
become a slave.
The Fashion world, Studio 50, the New York Party scene and lifestyle, and all that came with it eventually caught up; Frowick died of AIDS in 1990. Since then, five designers have tried to resurrect the label; now, it’s Harvey’s turn to take a stab at it.
I hope he’s chosen the label as comment on the current state of the market. Harvey to industry: "Sod Off!" Relaunching a line based on a label fashion, fame, and celebrity killed? Ballsy.
via: NYPost
Facebook
Twitter
Digg
Reddit
StumbleUpon
