http://www.cafepress.com/day_earth/4563204

http://www.cafepress.com/day_earth

BTW, I am an owner of ecobags maker in Shenzhen, China.

Come to see us http://www.charrmy.com

Maybe we have chance to work~

http://www.yuppiegurl.blogspot.com/

But manifestly it worked in raising awareness of the issue (we get through 10 billion a year in the uk and not only are they made in china but those which get recycled mostly make their way back there). As a substitute to shopping bags 1. anything made of cloth or reused is better 2. there are only 20,000 btw (not 200,000 as you said) vs the 7 million ‘bags for life’ Sainsbury gave away 2 days later. It’s a poster campaign in other words.

Plus it wasnt Sainsbury’s idea it came from the lovely people behind ‘changetheworldforafiver’ http://www.wearewhatwedo.org

I dont trust The Standard to be my eco guardian particularly. The uk media love to idealise and then trash anything and anyone. Its not morally based its just a story. The evening standard gives away a glut of free papers every night that litter my journey home and I think someone should look at every aspect of their business and see if they are remotely as sustainability minded as Sainsbury. And Treehugger can be a bit random eg the same contributor seemed to be all for it a few months ago when she first wrote about the hindmarch bag in january, also quoting the evening standard as her source. Some said at the time its not perfect & they could have used more considered materials but most nodded to it as broadly a good idea.

I say give them some benefit of the doubt, accept all progress as progress and lets not be in too much of a hurry to attack stuff if it isnt perfect.

Not to say their manufacturing and materials strategy was the right set of decisions; but bear in mind how fast the scene is moving. My guess is a year ago it looked ‘good enough’ and now it looks less so but that’s for a different reason than them being hypocrites, its just that the ‘good enough’ line keeps moving and on the whole thats a good thing, so long as we dont entirely discourage those corporates trying to keep up. Organic cotton is still hard to source (and expensive, but my guess is that the £5 tag came from change the world for a fiver, but they easily could have sold this for £10 otherwise) and you have to do so far in advance; hard to do dor a 1 off project perhaps. If they had made it in Africa with recycled cotton someone would have written a story still on ‘bag miles’ & the fact its not locally made.

Long comment sorry, but I’m loathe to see people & companies who are trying attacked for falling short

peace :J

We’ve made some comments about the bag on our blog and have had a conversation with people from we are what we do. They most definitely have fallen short – but to us the main problem they had was labelling this this as environmentally friendly. It’s only that if people use it in that way – and when we aasked them they have no way of measuring if people are using them in that way – a wasted opportunity.
http://www.fairbrand.org/blog – have a look at our comments and get in touch.