May 31, 2007

Is Facebook the new Apple?

by Joel Horowitz

FacebookMyspace is clearly the leader in social networking websites, with an 80.74% market share according to Hitwise. But Facebook, with the release of its innovative F8 platform, might be going for the “we’re not the biggest, just the best” Apple-esque approach to clean-lines and innovation with high user-ratings and market appeal.

The Gaurdian writes:

However it’s always tempting to chase younger people, since they are the ones with more spare time to put into pushing up clicks and traffic. That’s great news for advertisers, but is actually less valuable than it seems. Facebook might overtake MySpace, but I don’t see much point in it trying to commandeer the teenage market because it should chase value, not eyeballs.

More at The Guardian

Article categories: Creative Class, Lifestyle, Media & Publishing, Opinion, Web & Technology

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