Marketing guru (and PSFK Conference London panelist) John Grant dropped us a line to let us know that he’s opened up a vote on the name of his next book. He said:
I’m trying to decide what to call my book. There’s been a debate on the blog but to be honest its just made me more confused. Plus if i am going to change it the publisher will take a lot of convincing too. Some people really like the original title, Others say ‘green marketing’ sounds to greenwash/back to 90s/green bandwagon. So I decided to put it to the vote.
Go and vote here. Titles and subtitles are:
THE GREEN MARKETING MANIFESTO
Ethical, Environmental and Effective
BEAUTIFUL COINCIDENCES
How Marketing & Sustainability Can Work Together
POST-GREEN MARKETING
Turning Sustainability into Common Sense
RECIPROCITY
How Marketing & Sustainability are Transforming Each Other
MARKETING IN GREENLAND
The Key Strategies for Success with Sustainability
NO COMPROMISE
Strategies for Successful & Sustainable Marketing
ECO LOGIC
Making Sense of Sustainable Marketing
RADICAL COMMON SENSE
Redefining marketing for the sustainability age
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