Jones Soda, the soda company widely known for its consumer-submitted label designs, has announced their plan to use Pure Cane Sugar rather than High-Fructose Corn Syrup in all Jones products. Advertising the transition with a cheeky, "Corn is for Cars…Sugar is for Soda" tagline, Jones was motivated by a growing population wanting less and less HFCS in their diets and that:
…it tastes better and overall it’s better for the environment (No GMO’s). So leave the corn for your cars, and keep the sugar for your soda.
Oh, and should we mention that while corn is much sweeter on the earth, it might prove to be a bit sour to our pocketbooks?
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As your link points out, corn is an exceptionally dumb way to make ethanol. It generates only 25% of the energy content that switchgrass would, and half of what Brazil now gets from sugar cane. Corn-based ethanol exists solely due to the U.S. farm lobby system which pays farmers to overproduce.
May 2nd, 2007 at 10:26 am