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March of the Pigs

March of the Pigs

By Colin Nagy on May 14, 2007


Following the release of his new album, Year Zero, Nine Inch Nails frontman Trent Reznor sounds off on his blog about anti-consumer pricing, calling out Universal Music Group in the process:

As
the climate grows more and more desperate for record labels, their
answer to their mostly self-inflicted wounds seems to be to screw the
consumer over even more. A couple of examples that quickly come to mind:

* The ABSURD retail pricing of Year Zero in Australia.  Shame on you, UMG.  Year Zero
is selling for $34.99 Australian dollars ($29.10 US). No wonder people
steal music. Avril Lavigne’s record in the same store was $21.99
($18.21 US).

By the way, when I asked a label rep about this his
response was: "It’s because we know you have a real core audience that
will pay whatever it costs when you put something out – you know, true
fans. It’s the pop stuff we have to discount to get people to buy."

So… I guess as a reward for being a "true fan" you get ripped off.

This does beg the question: How do bands with avid fan bases around the world (Radiohead, NIN, etc) circumvent the entire label process completely? How soon will this be a viable option for any band?

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