menu

Microsoft Heads Further Into Media And Advertising With A $6B Acquisition

Advertising

Microsoft has made their largest aquisition in their history with the $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV:

Piers Fawkes, PSFK
  • 18 may 2007

Microsoft has made their largest acquisition in their history with the  $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV. An extract:

Our commitment is to capture our share of both the $40 billion online ad opportunity and the larger $600 billion ad market, which includes TV and gaming, and is rapidly shifting to the world of online and IP-served platforms.  To help us reach our goals, I’m pleased to announce that Microsoft will acquire aQuantive, Inc.

We are excited about the strategic value this acquisition brings to Microsoft in a few key areas:

* Platform. This deal enhances our current advertising platform with complementary technologies.  For the first time, we’ll offer display advertising solutions for all ad agencies and publishers on any Web site on the Internet.  With these new assets, we also increase our ability to build and support next generation advertising solutions and platforms such as cross media planning, video-on-demand, and IPTV.
   

* Tools and Services. This deal is an extension of Microsoft’s commitment to provide a set of tools and services that will enable the advertising industry to generate the highest possible return on their ad investments.

…Today’s announcements clearly demonstrate Microsoft’s long-term commitment to digital advertising.  The combination of Microsoft and aQuantive’s reach, audience intelligence tools, and expertise across publisher and agency tools will help us grow our reach and share in the online ad space.

…This acquisition is a bold strategic step for our online services business, and we should all be excited by the possibilities that lie ahead with aQuantive and Microsoft working together.  Our opportunity is to provide the best experiences for users, advertisers, and publishers, delivered via great software + services, a world-class ad platform, and the industry’s leading sales and support organization.

aQuantive describes itself as:

aQuantive, Inc., a digital marketing company, was founded in 1997 to
help marketers acquire, retain and grow customers across all digital
media. Through its operating units, Avenue A | Razorfish, a
full-service interactive agency, Atlas, a provider of digital marketing
technologies and expertise, and DRIVEpm and MediaBrokers, digital
performance media companies, aQuantive is positioned to bring value to
any interaction in the digital marketplace. aQuantive is headquartered
in Seattle, Washington.

 

aQuantive

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.