menu

Microsoft Heads Further Into Media And Advertising With A $6B Acquisition

Advertising

Microsoft has made their largest aquisition in their history with the $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV:

Piers Fawkes, PSFK
  • 18 may 2007

Microsoft has made their largest acquisition in their history with the  $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV. An extract:

Our commitment is to capture our share of both the $40 billion online ad opportunity and the larger $600 billion ad market, which includes TV and gaming, and is rapidly shifting to the world of online and IP-served platforms.  To help us reach our goals, I’m pleased to announce that Microsoft will acquire aQuantive, Inc.

We are excited about the strategic value this acquisition brings to Microsoft in a few key areas:

* Platform. This deal enhances our current advertising platform with complementary technologies.  For the first time, we’ll offer display advertising solutions for all ad agencies and publishers on any Web site on the Internet.  With these new assets, we also increase our ability to build and support next generation advertising solutions and platforms such as cross media planning, video-on-demand, and IPTV.
   

* Tools and Services. This deal is an extension of Microsoft’s commitment to provide a set of tools and services that will enable the advertising industry to generate the highest possible return on their ad investments.

…Today’s announcements clearly demonstrate Microsoft’s long-term commitment to digital advertising.  The combination of Microsoft and aQuantive’s reach, audience intelligence tools, and expertise across publisher and agency tools will help us grow our reach and share in the online ad space.

…This acquisition is a bold strategic step for our online services business, and we should all be excited by the possibilities that lie ahead with aQuantive and Microsoft working together.  Our opportunity is to provide the best experiences for users, advertisers, and publishers, delivered via great software + services, a world-class ad platform, and the industry’s leading sales and support organization.

aQuantive describes itself as:

aQuantive, Inc., a digital marketing company, was founded in 1997 to
help marketers acquire, retain and grow customers across all digital
media. Through its operating units, Avenue A | Razorfish, a
full-service interactive agency, Atlas, a provider of digital marketing
technologies and expertise, and DRIVEpm and MediaBrokers, digital
performance media companies, aQuantive is positioned to bring value to
any interaction in the digital marketplace. aQuantive is headquartered
in Seattle, Washington.

 

aQuantive

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.