Team PSFK, I need some input. On Friday, the final panel of the day in London looks at the idea of making change and the role of the marketing industry (agency side and client side) going forward. On the panel we have some rather smart folks who have been grumbling about the state of the industry and making suggestions about change – George Parker wrote MadScam, Russell talks about being Useful and Johnny has evolved his Branded Utility theory to Be Good. Stan meanwhile travels the world concerned with the social impact of globalization.
So, the time, title and topic is:
5.00 Change the World – Chair: Piers Fawkes (PSFK)
What is the future role of the marketing industry? Should we be making a difference or just more noise?
Any questions you’d like me to ask? Answers in the comments please!
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I know I’m not a PSFKer, if this was directed at your writers, but I’ll ask one anyway..
Should more marketing be concerned with moral issues (issues of social conscience/green behaviour/nationhood etc), or should it steer clear and focus on more traditional marketing activities?
May 30th, 2007 at 7:41 pm
Hmmm… not sure why no one has posted anything here yet.
Does marketing/marketers have a moral/ethical role? Moreover, should they? Or would this just be playing to contemporary hype on the issue of ethics/social responsibility?
At the core of marketing is really that ‘it does things which achieve things for clients’ – is there a way of influencing those clients, not just as consultants, but as active, perhaps even creative instigators of change. Agents of change. Is there anything to this? Not sure…
See you tomorrow morning bright and early. Really looking forward to the conf.
May 31st, 2007 at 11:42 am