Panel With George, Johnny, Russell & Stan – Need Your Questions

Team PSFK, I need some input. On Friday, the final panel of the day in London looks at the idea of making change and the role of the marketing industry (agency side and client side) going forward. On the panel we have some rather smart folks who have been grumbling about the state of the industry and making suggestions about change – George Parker wrote MadScam, Russell talks about being Useful and Johnny has evolved his Branded Utility theory to Be Good. Stan meanwhile travels the world concerned with the social impact of globalization.

So, the time, title and topic is:

5.00 Change the World – Chair: Piers Fawkes (PSFK)
What is the future role of the marketing industry? Should we be making a difference or just more noise?

Any questions you’d like me to ask? Answers in the comments please!