Should more marketing be concerned with moral issues (issues of social conscience/green behaviour/nationhood etc), or should it steer clear and focus on more traditional marketing activities?

Does marketing/marketers have a moral/ethical role? Moreover, should they? Or would this just be playing to contemporary hype on the issue of ethics/social responsibility?

At the core of marketing is really that ‘it does things which achieve things for clients’ – is there a way of influencing those clients, not just as consultants, but as active, perhaps even creative instigators of change. Agents of change. Is there anything to this? Not sure…

See you tomorrow morning bright and early. Really looking forward to the conf.