PSFK Conference London: Latest Draft Of Agenda

Subject to change, but you get the idea…

MORNING

8.00 Registration

8.30 Welcome – Piers Fawkes

8.45 How Digital Media Screwed the Media Business – Mike Butcher
Journalist Mike Butcher talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience’.

9.15 When Artists and Designers Mess Around with Technology – Regine Debatty (We Make Money Not Art)
Today artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology. Why should it matter to us?

9.45 The Marketing Gap in Green  – Chair: Karen Fraser (Ethical Index)
Panel: Tamara Giltsoff (OZObrand), Santiago Gowland (Unilever), John Grant (BrandTarot), Diana Verde Nieto (Clownfish)
Could marketing departments and their agencies get left behind by both the corporations they serve and the consumers they supply?

10.30 Coffee – provided by Imagination

10.50 Five by Five – Niku Benaie (Naked)
Five themes. Twenty-five ideas, items to inspire and personal gems. One for every minute of the twenty five.

11.20 A Vision of the Future: the Shifts in Society and the Shape of Design – Timo Veikkola (Nokia)
As design is the reflection of society, how we can envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

11.50 Turning Trends Into Insights – Chair: Steven Overman (Lowe Worldwide / Jack Morton)
Panel: Beeker Northam (Bloom), Simon Sinek (Sinek Partners), Faris Yakob (Naked)
Once you’ve found good ideas and great trends, what do you do with them?

12.40 Lunch

1.30 How to Build Innovation into a Brand – Jeremy Ettinghausen (Penguin)
Penguin brand marketing – past, present and future. The challenge of reinventing a traditional brand for a digital age.

2.00 Alternative Reality Games – Dan Hon (Mind Candy)
How to serve brand experiences with an injection of adrenalin and fun.

2.30 Ten Reasons Why Digital is Better than Advertising – Iain Tait (Poke)
Some chap from a digital agency tries to argue that an industry based around a bunch of geeks playing with  joined-together computers is somehow more interesting than advertising.

AFTERNOON

3.00 Can Planners Really Be the New Creatives? – Chair: Jessica Greenwood (Contagious Magazine)
Panel: Harry Fowler (MajorPlayers), Flo Heiss (Dare), Matt Powell (Profero), Amelia Torode (VCCP)
Do planners really have the skills, experience and intuition to apply creativity in their work?

3.30 Coffee – provided by Imagination

4.00 Wine 2.0 – Hugh MacLeod
How a small South African wine company shook up an industry with a web 2.0 approach.

4.30 Visual Business – Martin Cole (WPP)
Trying to sell visual things to non-visually literate people.

5.00 Change the World – Chair: Piers Fawkes (PSFK)
Panel: Russell Davies (OIA), George Parker (Madscam), Stan Stalnaker (Hub), Johnny Vulkan (Anomaly)
What is the future role of the marketing industry? Should we be making a difference or just more noise?

5.50 Closing Remarks – Piers Fawkes (PSFK)

TICKETS: http://psfklondon.eventbrite.com