PSFK Conference London: Latest Draft Of Agenda


Subject to change, but you get the idea...

Guy Brighton
  • 23 may 2007

Subject to change, but you get the idea…


8.00 Registration

8.30 WelcomePiers Fawkes

8.45 How Digital Media Screwed the Media BusinessMike Butcher
Journalist Mike Butcher talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience’.

9.15 When Artists and Designers Mess Around with Technology Regine Debatty (We Make Money Not Art)
Today artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology. Why should it matter to us?

9.45 The Marketing Gap in Green  – Chair: Karen Fraser (Ethical Index)
Panel: Tamara Giltsoff (OZObrand), Santiago Gowland (Unilever), John Grant (BrandTarot), Diana Verde Nieto (Clownfish)

Could marketing departments and their agencies get left behind by both the corporations they serve and the consumers they supply?

10.30 Coffee – provided by Imagination

10.50 Five by FiveNiku Benaie (Naked)
Five themes. Twenty-five ideas, items to inspire and personal gems. One for every minute of the twenty five.

11.20 A Vision of the Future: the Shifts in Society and the Shape of DesignTimo Veikkola (Nokia)
As design is the reflection of society, how we can envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

11.50 Turning Trends Into InsightsChair: Steven Overman (Lowe Worldwide / Jack Morton)
Panel: Beeker Northam (Bloom), Simon Sinek (Sinek Partners), Faris Yakob (Naked)

Once you’ve found good ideas and great trends, what do you do with them?

12.40 Lunch

1.30 How to Build Innovation into a BrandJeremy Ettinghausen (Penguin)
Penguin brand marketing – past, present and future. The challenge of reinventing a traditional brand for a digital age.

2.00 Alternative Reality GamesDan Hon (Mind Candy)
How to serve brand experiences with an injection of adrenalin and fun.

2.30 Ten Reasons Why Digital is Better than AdvertisingIain Tait (Poke)
Some chap from a digital agency tries to argue that an industry based around a bunch of geeks playing with  joined-together computers is somehow more interesting than advertising.


3.00 Can Planners Really Be the New Creatives?
Chair: Jessica Greenwood (Contagious Magazine)
Panel: Harry Fowler (MajorPlayers), Flo Heiss (Dare), Matt Powell (Profero), Amelia Torode (VCCP)

Do planners really have the skills, experience and intuition to apply creativity in their work?

3.30 Coffee – provided by Imagination

4.00 Wine 2.0Hugh MacLeod
How a small South African wine company shook up an industry with a web 2.0 approach.

4.30 Visual BusinessMartin Cole (WPP)
Trying to sell visual things to non-visually literate people.

5.00 Change the WorldChair: Piers Fawkes (PSFK)
Panel: Russell Davies (OIA), George Parker (Madscam), Stan Stalnaker (Hub), Johnny Vulkan (Anomaly)

What is the future role of the marketing industry? Should we be making a difference or just more noise?

5.50 Closing RemarksPiers Fawkes (PSFK)



Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Technology Today

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Today

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience


Get PSFK's Related Report: Future of Automotive

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Gaming & Play Today

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

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Home Today

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Today

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

Design & Architecture Today

Easy-To-Build Shelter Offers A Quick Way To Put A Roof Above Your Head

The structure designed by studio Duffy London has applications in disaster relief or first-aid


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

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Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

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PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Beauty Today

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Today

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Today

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Work Today

Busy Office Managers Can Rely Upon A Digital Concierge To Help Offload Tasks

MEET is a service that automates the process of everyday tasks such as pantry and printer reordering, so employees can focus on more important work

Media & Publishing Today

Design Series Turns Emojis Into A Coffee Table Book

The Emoji Book will be comprised of different artist interpretations of the ubiquitous symbols

Health Today

These Pajamas Are Promising A Better Night’s Sleep

Recliner's new collection is made for those looking for a better way to get quality shut-eye

Design Today

Cook An Entire Pizza On Your Stovetop

This compact kitchen appliance lets people bake a homemade pie without the need for an oven

Work Yesterday

How AI Is Becoming A Seamless Part Of Our Daily Lives

Looking back on Dennis Mortensen and's update at our PSFK conference and the future of artificial intelligence

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